Entries in Audience (10)
July 31, 2013
Your Fans Won't Come to Your Shows...
That’s right, on average, 75% or more of your fan base won’t make it out to a show on your next tour. Proximity. Sold out. Cost. All factors which can keep your most loyal fans from attending your next killer show. Learn some creative ways to engage your non-attending fans.
in Audience, Live Music tagged Live Shows, fan engagement, shows
March 19, 2013
Finding Your Natural Audience
Songwriters, do you know who your natural audience is?
Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar to other songs, and are most likely to be embraced by a pop audience. If they hang out on the fringes, they are discernible from other songs, and are most likely to be noticed by a niche audience. The pop audience is larger and more accepting, the niche audience smaller and more discriminating. Each has its pros and cons.
September 24, 2012
Making New Fans in Unexpected Places
Whenever I write an article about sponsorship or marketing, I always talk about finding your unique, target audience. As bands, we usually focus on the genre: people who like certain acts that resemble our music. Sometimes, we base it on the subject matter of the songs or even the band’s image image. However, have you considered just connecting fans who have a similar personality or interest as the band members? Using our passions and some concentrated effort, we can make new fans in some unexpected places.
in Audience, Expanding Your Fan Base tagged fans, marketing
June 19, 2012
What if your Band only had One Fan?
What if every band had only one fan? What if live music was no longer available? What if there was no fame or money involved with music? What would you do?
October 4, 2011
Reason #1 for The Fan Experience – A Take That Story
At the tail end of 2005, I was sitting in my office as Digital Product Manager at Sony (BMG) working on the Take That website. The band had been away for ten years. Take That were making their comeback and this event was marked by many things - a documentary charting their career, a new “Greatest Hits” album called “The Ultimate Collection - Never Forget” and of course their first official website. Until this point in time the “Take That Appreciation Pages,” had occupied the prime real estate of web space as the number one destination for all things Take That. The owners of the “Take That Appreciation Pages,” were doing a better job then we ever could have at managing the fans. Resources at Sony were stretched between many, many artists. The Take That Appreciation Pages,were dedicated to their cause. When it came to Take That as Lulu said in the documentary you weren’t so much a fan as you were a disciple.
August 27, 2010
The Crowdfunding Quandry: Sales Vs. Art Vs. The Little Voice Inside Your Head
Here we are at WEEK 9(ish): 60 days in, with 15 days remaining. Phil has $3,888 raised (39% of the $10,000 goal), and $6,112 needed to get to his goal. It’s been a journey to have a front row seat during this process. As you may know I believe that crowd funding is a vital tool that artists will be using for the foreseeable future and I have been blogging a series here on MTT called in Defense of 1,000 True Fans, where I have been interviewing artists who are proving the model and creating sustainable livings from their music. Phil points out that 200,000 people have been exposed in some way to his campaign and that 0.0003% people engaged. I would like to point out a few other things.
First of all I want to commend Phil: To have 60 True Fans or “Super Fans” (the amount of people who have contributed to his campaign so far) is no mean feat. Especially since Phil very rarely performs live and he has not had a mass exposure event (such as a placement on a major TV show). These are two factors that seem to make major impact for artists, according to the interviews I have conducted so far.
February 15, 2010
Swami Sivers on Leadership
In case you have not seen this video on leadership lessons by Derek Sivers, have a look. This video is destined to be a classic, and it’s one of those YouTube videos that parents should consider showing to their children.
February 4, 2010
Man wins Grammy award and then racks up seventy-eight plays on MySpace the next day.
Several days ago, Allan Shadow published a colorful tribute post about David “Honeyboy” Edwards and how he received a Lifetime Achievement (Grammy) award last week.
Here’s a ninety-four year old man that has given his life to songwriting and music. How could we (humans) not be somewhat interested in this story? At least that’s what I thought.
I counted seventy-eight plays on MySpace (where Mr. Edwards’ online presence is maintained) - twenty-four hours later. It’s kind of shocking at first, but I guess it’s not all that surprising when you think about our culture.
If you have fans, an audience, Twitter followers or Facebook friends, please let’s show this man the ATTENTION he deserves.
Congratulations Mr. Edwards.
Here’s a ninety-four year old man that has given his life to songwriting and music. How could we (humans) not be somewhat interested in this story? At least that’s what I thought.
I counted seventy-eight plays on MySpace (where Mr. Edwards’ online presence is maintained) - twenty-four hours later. It’s kind of shocking at first, but I guess it’s not all that surprising when you think about our culture.
If you have fans, an audience, Twitter followers or Facebook friends, please let’s show this man the ATTENTION he deserves.
Congratulations Mr. Edwards.
February 1, 2010
Honeyboy’s Grammy: A Moment for a Great American Voice
The legendary bluesman David “Honeyboy” Edwards received a lifetime achievement award at last night’s Grammy Awards ceremonies. One of the last of the first generation bluesmen, Honeyboy was a close pal of Robert Johnson and a contemporary of Charley Patton and other blues pioneers.
The 94-year-old Honeyboy was instrumental in establishing a unique American voice, one that was born of slavery and struggle, spirit and magic. It’s a rich history that begat rock and roll and even rap. Artists from Bob Dylan and the Rolling Stones to Jay Z emanate from those underpinnings, and many more contemporary artists have paid homage to this field of music from which they came.
The 94-year-old Honeyboy was instrumental in establishing a unique American voice, one that was born of slavery and struggle, spirit and magic. It’s a rich history that begat rock and roll and even rap. Artists from Bob Dylan and the Rolling Stones to Jay Z emanate from those underpinnings, and many more contemporary artists have paid homage to this field of music from which they came.
January 24, 2010
Music Think Tank Notes and Etc.
A new design for Music Think Tank
In case you have not noticed, Music Think Tank is sporting a new look and feel. Thanks to the excellent work of Kynan Griffiths of Sculpt. Note: Sorry, we no longer support IE 6 (Not sure if we ever did?).
In case you have not noticed, Music Think Tank is sporting a new look and feel. Thanks to the excellent work of Kynan Griffiths of Sculpt. Note: Sorry, we no longer support IE 6 (Not sure if we ever did?).
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