Marketing Basics for Event Entertainers

Marketing Basics for Event Entertainers

In order for event entertainers to get booked for gigs, they'll need to market themselves properly. Think about it ? is anyone going to hire you if no one even knows you exist? Every entertainer should know the value of a good marketing scheme, especially if they hope to make a decent living out of their craft. Every event entertainer, then, should also know the basics of marketing their services.

Planning

Any marketing endeavor, if it's going to be a successful one, needs a good plan to follow. Event entertainers need a steady course of action when marketing their services. There are several things you should consider when drafting a marketing plan:

• Budget
  First of all, event entertainers should decide how much they're willing to spend on marketing. Not everyone can afford to write their names in the sky. Think of a reasonable budget for your marketing scheme, and make sure that you'll still be able to live comfortably once that money's gone.
• Method
  Once you?ve determined your budget, look at your options on how to market yourself. Can you afford to get flyers printed? How much of your budget would it take to put up an ad in your local newspaper? Remember to work within your budget, not beyond it. .
  Luckily, there are a lot of relatively cost-free ways to market yourself. The internet offers you numerous angles ? social networking sites, blogs, personal websites, online classifieds ? for you to make your presence felt. Besides, there's always good old word of mouth to help get your career going. .
• Target Audience
  You?ve also got to know who you want to talk to. This can be a little bit easier for event entertainers, since your talents pretty much defined who?d be interested in them. If you're a musician, you?ve got a pretty good fix on who listens to you. If you're a dancer, you?d probably know who enjoys watching the human body in motion. You should also consider marketing yourself for corporate events. Large companies are always looking for talent for their events, and they pay pretty well. .
• Desired Result
  Of course, getting work should always be your desired result. However, it should help to specify those goals. Try to set a deadline for your next gig ? by what date should you be working? It might also help to set a goal for the amount you want to earn. Setting goals like these will naturally motivate you to increase your marketing efforts. .

Execution

Now that you?ve got a plan, you now have to make it happen. If you followed the tips above, you shouldn't be having too much trouble sticking to the plan. However, you?ve got to remember to be flexible. Opportunities can come at you out of nowhere, and they may not necessarily fit in with your plan. Don't let stubbornness get the best of you and miss out on any chances.

Other than following your plan, you?ve got to remember to be persistent. Starting out can be the most trying part of your career, but once you get the ball rolling, it'll only be a matter of time. Stick with your marketing plan, adapt it to any changes that may arise, and you'll eventually join the ranks of successful event entertainers.